The Folio Signal

An independent research publication tracking the global publishing industry through verified data, reports, and trend analysis.

The Folio Signal

The Folio Signal covers book industry statistics and print and digital reading markets for US book buyers and practitioners, including publishers and librarians. It tracks market totals, demand patterns, and shifts in price and format to inform buying and collection planning. Data sources and methodology explain the coverage and limits, while Statistics gathers market totals.

Latest reports

  1. Sweden audiobook subscription: how Nextory grew 60%
  2. Spotify Storytel Partnership: 500,000 Audiobooks on Spotify
  3. Publishing research questionnaire explained for book teams
  4. Publishing Repair Tools: ReBoot Workshop 2 Fix Guide
  5. New Publishing Models Workshop: New Islands for Books
  6. Greek book market 2020: print fell, digital stayed small
  7. Final Book Consumer: Who Buys Print and Digital Books
  8. book market data methodology: sources, process and limits
  9. Book Market Damage Assessment Lessons for Publishers Ahead

Statistics

Greek book market 2020: print fell, digital stayed small
Greek book market 2020 fell for print despite December rebound, with ebooks below 1% and children books rising.

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Reports

Publishing research questionnaire explained for book teams
Publishing research questionnaire from ReBoot Books explained: what it asked, who it served, and how results fed publishing plans.
Publishing Repair Tools: ReBoot Workshop 2 Fix Guide
Publishing Repair Tools from ReBoot Workshop 2 on 21 Apr 2021: three panels on workflows, consumer reach and rights trading.
Final Book Consumer: Who Buys Print and Digital Books
Final book consumer guide: US print hit 825.7M units in 2021 while 75% of adults read books, per NPD, Pew and AAP data.
book market data methodology: sources, process and limits
book market data methodology explains public sources, cleaning steps, limits and citation rules for The Folio Signal reading market coverage.
Book Market Damage Assessment Lessons for Publishers Ahead
Book market damage assessment explains harm across print and digital reading and lists lessons publishers use to plan next steps.

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Trends

Sweden audiobook subscription: how Nextory grew 60%
Sweden audiobook subscription grew fast in early 2021 as Nextory reported 60% user growth, launched in Norway and acquired Nubico in Spain.
Spotify Storytel Partnership: 500,000 Audiobooks on Spotify
Spotify Storytel Partnership brings 500,000 Storytel audiobooks into Spotify for linked subscribers, per May 2021 announcements.
New Publishing Models Workshop: New Islands for Books
New publishing models workshop with BolognaBookPlus covered subscriptions, children's books and learning tech for publishers.

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